"What did our partnership drive?" — no first-party answer
Pillar 04 — Tracking
Measure every touchpoint,
attribute to sponsor.
Links, QR codes, web analytics and social content — first-party attribution for every sponsor asset.
Capabilities
What's in this pillar
Every capability follows the thread — from first asset to signature, with no isolated steps.
- 01
Attribution hub
Real-time dashboard: clicks, top links, conversions — filtered by sponsor and campaign.
- 02
Tracked links & QR
Branded short links with UTM tied to sponsor, right and matchday — cookieless analytics.
- 03
Conversion tracking
Leads, coupons, sales attributed to sponsor campaigns with measurable ROI.
- 04
Social connect
Co-branded posts linked to sponsor with native reach, views and engagement metrics.
- 05
Feeds proof of value
Attribution data flows into media value and renewal reports automatically.
- 06
GDPR-ready analytics
First-party, cookieless tracking on club-branded surfaces.
The shift
From chaos to system
The leap commercial teams make every season.
Live hub: 12.4K clicks, 340 conversions, €28K attributed value per sponsor
Modules
Modules in this pillar
Open each module and see how it connects to the rest.
01Real-time attributionClicks, conversions, traffic, social content — one hub feeding proof of value.02Every link and QR,Branded short links with pre-filled UTM — first-party click analytics, no cookies.03From click to conversion —First-party web analytics on club surfaces — leads, coupons, sales attributed to sponsor.04Connect channels.Link IG, FB, TikTok, YouTube, LinkedIn — co-branded content tied to sponsor with native metrics.
See the full pillar in action
30-minute demo tailored to your commercial team.